Motisons Jewellers: A Legacy of Jewelry Excellence

Motisons Jewellers: A Legacy of Jewelry Excellence

Motisons Jewellers, a stalwart in the jewelry retail landscape, boasts a rich heritage spanning over two decades. Spearheaded by seasoned entrepreneurs with over 20 years of expertise, this esteemed entity has etched its mark in the industry. Their repertoire includes an exquisite array of jewelry crafted from gold, diamonds, Kundan, as well as an extensive collection encompassing pearls, silver, platinum, precious and semi-precious stones, and various metals. Complementing these offerings are their gold and silver coins, utensils, and an assortment of artifacts.

Evolution from Partnership to a Public Limited Company

The journey of Motisons Jewellers commenced in 1997 as a partnership firm under the banner of ‘M/s Motisons Jewellers.’ Subsequently, in a move that marked a significant milestone, the enterprise transformed into a public limited company in 2011. Presently, the brand has proliferated, establishing its presence across multiple prominent locations in Jaipur, Rajasthan.

Pioneering Showroom at Johri Bazaar

The inception of their jewelry enterprise started with a single showroom nestled in the heart of Jaipur, Rajasthan. The inaugural outlet, fondly referred to as the ‘Traditional Store,’ found its place amid the bustling lanes of the renowned Johri Bazaar. Originally spanning 304 sq. ft., this showroom displaying gold and diamond jewelry expanded to 1355 sq. ft. by 2002, a testament to their burgeoning business. Over time, they’ve expanded their showroom network, presently operating four establishments under the distinguished “Motisons” brand, strategically positioned across Jaipur. Notably, the flagship store, ‘Motisons Tower,’ graces the bustling high street of Tonk Road, Jaipur.

Embracing Online Retail: A Digital Frontier

Beyond their physical showrooms, Motisons Jewellers embarked on an online journey, catering to the evolving needs of younger, digitally inclined customers. In 2011, they launched their website, embracing online sales in 2018. This online platform, motisonsjewellers.com, serves as a digital emporium where patrons can peruse catalogs, explore preferences, collections, and designs, enabling seamless direct purchases. The convenience extends to doorstep deliveries and virtual appointments, enhancing customer engagement. Notably, the online marketplace offers a diverse range of products distinct from their showroom collections.

Objects of the Issue and IPO Review

The imminent IPO of Motisons Jewellers revolves around significant objectives:

• Repayment of existing borrowings from scheduled commercial banks
• Funding the working capital requirements of the company
• General corporate purposes

Brokerage Firm IPO Review

• Indsec Securities: Suggests applying
• Swastika Investmart: Recommends applying

As the IPO beckons, investors are presented with a compelling opportunity to partake in the legacy and growth trajectory of Motisons Jewellers.